Canopy Kings - Animal Planet - Pilot
Canopy Kings was a treehouse building pilot for Animal Planet. Because it was shot outdoors and mostly in trees, I decide on a paper background for all graphics for contrast. The producers only asked that there be "lots of trees" in the logo so we had to make them it into the open logo. I kept the tree theme running with the wood backgrounds for the open and the lower thirds. This broadcast package included logo, style guide, 2D sketch drawings, bumpers, bugs, and logo sting.